“Scarborough forever” vows Lilly Singh with typical bold energy in the video announcing her 2015 move to Los Angeles to her 12,000,000 YouTube fans. Singh’s wry observations about life, and regular confessions of her hopes and fears, have become an international phenomenon. In a few short years, she has grown from a self-described depressive uploading videos from her bedroom in her parents’ home to the top of Forbes annual list of influencers in entertainment, one of the Top 30 Under 30 and one of the highest money earners on YouTube.
Just by being herself, and urging others to do the same, Singh (aka Superwoman) has gained worldwide fandom for being bawse, which she describes as “a person who exudes confidence, reaches goals, gets hurt efficiently, and smiles genuinely because they’ve fought through it all and made it out the other side.” Using examples from her own life, Lilly’s best-selling guide How to Be A Bawse: A Guide to Conquering Life is clear and direct:
“There are no shortcuts to success. Success, happiness and everything else you want in life needs to be fought for—not wished for. “In Lilly’s world, there are no escalators. Only stairs.”
Recognized as a video star, vlogger, writer, comedienne and actress, she has won an MTV Fandom Award, two Teen Choice Awards and a People’s Choice Award.
In 2016, Lilly partnered with Me to We to promote the GirlLove Rafiki bracelet, sales of which fund education for girls in Kenya. In 2017, she was named as a UNICEF Goodwill Ambassador to advocate for children’s rights. Lilly joins other world-renowned speakers and performers on September 28 to mark WE Day Toronto, celebrating a year of action that has changed lives, and transformed communities.
Photo by Nikki Ormerod